Doe Deere was raised in New York City, but born in Russia. She is most well-known as the founder and CEO of Lime Crime Cosmetics. Deere has made it her mission to prove that makeup doesn’t only serve a concealer for women, but an expression of freedom and creativity.
Doe doesn’t define beauty as what looks familiar or is natural, Instead, she shares that beauty is whatever feels right at the moment. This is the mindset that lead her to develop and launch Lime Crime in 2008. The company not only offers bright, vivid colors in eye shadow and lipstick, but all of the products are vegan and cruelty-free. Before this, Doe Deere started her makeup company online in 2004 on Ebay, and would later develop the company into a well-known brand.
Doe Deere came up with the name for her business based on her favorite color. She also wanted to make cosmetics that were so eye-catching that wearing them should be illegal! Deere started out small and decided that she would be successful on her own terms, and she shares her expertise and experience with female entrepreneurs all around the world. In addition to connecting with her fans via social media, Doe Deere has also been a speaker at events like Vegas Nay’s Stardust Tour and PHAMExpo.
Doe Deere encourages businesswomen to go after their dreams without being afraid of what others think. She says that entrepreneurs have to follow their intuition and act on an idea with confidence. After all, a great idea could turn into a lucrative business. When Deere started out, people told her that it was unlikely that women would buy lipstick online without being able to try it first. However, Doe Deere’s company is one of the first to offer online color swatches to give women an accurate idea of how the makeup will look before purchase. The lipstick is also modeled on Doe Deere’s lips on the website. Deere also says that it’s important to make customers feel special, and she’s learned to continue developing her customer service department to ensure that customers feel as though their voices are heard.
Check out Doe Deere on Instagram for more updates.