EOS and the Brand Loyalty of Consumers

About EOS Lip Balm

EOS has evolved in a very magnificent way, and people are thrilled about what this company has been able to do. It is one of the most interesting lip-balm companies in the world today because it stands out from all the other brands out there.


People have become highly impressed with all of the flavors like coconut milk and Medicated Tangerine that have become available through the EOS lip balm family. Is growing because there is a great awareness that is associated with these products. It looks different from all the other lip balm products out there. It comes in a colorful Spear, and nothing else looks like it.


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The brand loyalty for this brand is strong because a quality product has been created. This is a company that uses Shea butter and ingredients that are safe. That makes customers more inclined to take interest in this brand. It has also become the type of brand that is marketed to a nation of young people that are fond of flavors and colors. This is what makes it popular even with young teenagers. See target.com for more.


A large crowd of the teenagers have also seen some of their favorite celebrities like Kim Kardashian pulling this type of lip balm out of their purse. That is definitely something that helps this brand become known by a wider customer base in a shorter amount of time. The marketing strategy for EOS lip balm has been simple. The company is called Evolution of Smooth and this company markets this product as one that makes lips smooth. This is a very convincing thing because it hinges on the name of the company. There’s also a commercial that is marketing to women that recognize this product. It has been advertised as the lip balm that is known for smooth kissable lips.


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