Don Ressler is an established entrepreneur who has created a number of startup organizations that have done quite well for themselves. He began his startup career with a website that was known as FitnessHeaven.com. Intermix Media bought the startup back in 2001. After that acquisition happened, Don Ressler joined forces with Adam Goldenberg, who worked as the Chief Operating Officer for Intermix Media. Goldenberg was merely 19 years in age at the time. That’s when the pair created Alena Media. The twosome understood that they were equipped with the abilities to do well in Internet performance advertising. That’s why they proceeded to set up Intelligent Beauty. Dermstore was an Internet cosmetics and skincare retailer that was Intelligent Beauty’s first addition. It was followed by SENSA, a system that aimed to help people lose excess weight.
Intelligent Beauty introduced an eCommerce style business known as “JustFab” in 2010. It earned $3 million in financial support from Matrix Partners just a year later. Kimora Lee Simmons became part of the team in September 2011. She took on the roles of creative director and president.
Don Ressler and Goldenberg created an offshoot of JustFab that’s known by the name of “Fabletics.” Fabletics is an Internet retailer that specializes in comfortable athletic attire for people of both genders. It was established in the summer of 2013. Goldenberg and Ressler created Fabletics with the assistance of Kate Hudson, a well-known film actress. People who like Fabletics’ attire can choose to shop online. They can also, however, choose to shop for Fabletics apparel in person. This is because Fabletics has numerous physical locations in areas all around the United States. The ambitious brand is also aiming to launch many more over the course of the following few years.
JustFab has millions of dedicated members. By the time 2011 came to a close, the Internet style retailer had already amassed a whopping four million users. Fans love JustFab’s unique shopping approach for many reasons. They often love the fact that JustFab provides them with customized answers to all of their most specific fashion questions. People who love the ease and convenience of tailored fashion recommendations tend to respond well to JustFab.
Don Ressler is married to a lady by the name of Ginger. She shares his zeal for glowing health, physical activity and fitness. Ginger is also a big part of the Fabletics team. She works for Fabletics as its chief stylist.